THE COMPETITION SUFFER A DECLINE OF EXHIBITORS AND AREA BUT FOR THE CRISIS GLOBAL COMMITMENT TO YOUR BID
Habitat Valencia 2008, to be held at Feria Valencia from 23 to 27 September, offering to host the International Furniture Fair (FIM), decorating and accessories (DE> CO), lighting ( IFMA), home textiles and decoration (Textilhogar) and the first edition of the contest of Modern and Contemporary Art (FIART) in an exhibition area of \u200b\u200bover 100,000 square meters, an initiative involving 1,250 companies, 850 national and 400 foreign.
This was reported on Thursday fairs director of Habitat, Ignacio Mateo, the president of FIM, DE> CO, Miguel Ángel Giménez, the president of IFMA, Antonio Almerich, and Textilhogar President Nicolas Terol, who agreed on the importance of this "strategic investment" joint given the "difficult" economic situation. Mateu
stressed that it is "the only exhibition that brings together the sectors of furniture, textiles and lighting, along with decorative accessories in Europe," and noted that its main objectives are "to provide more content Habitat Valencia strengthen the collection of national and international buyers and position the event and each of their sectors as a benchmark for trends and innovation. " The
This year's competition will be a decline in the number of signatures and a further decline of the exhibition space to the "times of austerity prevailing today, cuts amounting in the case of FIM to 6 percent, from 919 to 846 firms, and 18 percent, of between 72,000 and 74,000 to 60,000, respectively, as confirmed by its president, Miguel Ángel Giménez.
Asked if this trend was a decline in the price per square meter, Ignacio Mateu said that it "has not declined" over the previous year, but qualified that, this time, "trade associations have helped each other exhibitors their participation in the fair " thanks to an agreement with the trade fair. Descent
surface signatures and
"The important thing is that we lose the exhibitors although, given the economic situation, we lose more meters," he said Mateu, who said that it is a fact "logical" and stressed the importance of conducting a "major strategic commitment" to keep customers despite acreage reduction considering that "there will be time to get those yards."
The target audience of the exhibition focuses on "high-level buyers" and is made by prescribers: architects, interior designers, interior designers, business contract and lighting designers, purchasing centers, supermarkets, wholesalers, retailers, importers, distributors, furniture makers, home boutiques highly integrated decoration, decoration stores, gift and rest, and habitat specialists around the home and facilities collective.
Mateu said that one of the measures taken to facilitate access to domestic purchasers is a new accreditation system that allows online via a validation code and clarified already validated 25,000 cards, while attracting international to 833 companies from 83 countries, mainly in Eastern Europe, the European Union U.S. and UAE.
One of the conductive lines of this edition is the 'contract', the marketing channel directed to specific projects of hotel, office equipment, commercial centers and public spaces in general. Route
contract is a strategy to address Habitat with its concentration of supply and articulated through the 'Road Contract, "a set of 12 hotel space scattered throughout the fairgrounds" where different decorators prestige made a reflection on the atmosphere "of each of the rooms" and across the different sectors of the fair, "said Mateu. Habitat
also host 'Nude', the exhibition where designers of new trends present their most avant-garde in the field of habitat and consists of 35 stands where 120 professionals from countries like Chile, South Korea, France, Mexico and Finland, will be published over 300 proposals.
In addition, sessions will be held 'Wake up' in collaboration with technology institutes Aidima, Aitex and ITC to show how commercially exploit trends, exposure FEDERMUEBLE on innovation and design, the initiative "Talks between creativity 'and sample tribute the Ximo Roca Valencia, under the title '+ - a hundred feet ", showing a selection of chairs designed over the past 25 years.
The event will also showcase the work of some thirty new designers in the central provider of the site, who may be beneficiaries of one of the three-Nude Bancaja scholarships, endowed with 4,000 euros-oriented work experience in design firms dropouts.
Source: Panorama Actual
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