The ceremony was presided over by HRH the Prince of Asturias, accompanied by the President of the Balearic Government, the Hon Molt. Francesc Antich; Minister of Science and Innovation, Cristina Garmendia, the Mayor of Palma de Mallorca, the Molt Hon. Aina Calvo, and President of BCD, Mr. Miquel Valls, as well as other authorities, individuals and professionals in the design and business
17 In this edition, the awards have gone to the designer and the Pati Andreu World company.
The jury, composed by Pepe Cortes, Carmen Llopis, Juan Llovet, Josep M ª Massana, Lluís Morón, Massimo Pitis, Elisa Sainz and Elizabeth Roig, decided to award the following prizes:
National Design Award 2007 A DESIGNER Pati for its flawless trajectory, the formal elegance of their projects, courage and generosity, and his ability to get involved in each project in a very personal way, causing visual readings full of sensuality and poetry.
NATIONAL DESIGN AWARD 2007 TO THE COMPANY ANDREU WORLD, overall consistency in the use of design as a business strategy, successfully integrating the various disciplines of design, and its work to create opportunities for new talent and to disseminate design culture.
The jury also noted the high level of achievement of English design and the difficulty involved in choosing the winners. The
National Design Awards, in an honorary capacity are the highest award being given in English territory designers that stand out for their professional work and companies that successfully use design in their innovation strategy.
The main objectives of the National Design Awards are to extend, strengthen and promote the culture of design, to promote design in all its aspects, highlighting the exemplary manifestations of the relationship between design and business side and its cultural impact and social other, and carry out educational work for the proper appreciation and understanding of design by society in general. THE WINNERS
Pati was born in Figueres, 25 March 1959.
Between 1976 and 1978 he studied graphic design at the Escuela Eina de Barcelona. Initiated studies completed various collaborations with studios and advertising agencies. In 1985 he opened his own company, specializing in ASSOCIATS Pati Corporate Image, Product Image and Graphic Communication Campaigns. Pati
his team has moved its conception of design as a powerful communication tool. All their designs are based on a concept which is developing a game graph, a line of communication enduring commitment to ensuring the increased longevity in the graphic style.
Among others, Pati has worked for clients such as Vinçon, System Action, Cocoa Sampaka and Garriga Verda. A level of packaging is the author, together with his team of "La Joya" Sampaka Cocoa and oil bottle Olei Floris. The designer is also responsible for designing the image of fragrances as well known as Agua de Loewe and Armand Bassi.
His work over these years and has won ten awards Laus of Design, the first one in 1983 for the design of the overall image Vinçon with Fernando Amat, Sanchez Mariscal and America. Last year he was awarded the National Cultural Prize awarded by the Generalitat de Catalunya. Pati
has taught Graphic Design Projects EINA School of Barcelona (1983-1999), has given numerous lectures and workshops in design schools and universities and between 2002 and 2003 was part of the Advisory Committee of the Istituto Europeo di Design.
has served on the jury of various editions of the Laus Awards and other competitions and awards for design and photography. Member
ADG-FAD from 1978 until now, has been a member of its Board of Directors from 1978 to 1982 as coordinator of School of Design and from 1996 to 1997 as director of the Laus Awards.
ANDREU WORLD, SA.
Valencia Founded in 1955.
Andreu World was founded by a young Francis Andreu, as a small workshop cabinet, soon began to grow and express their interest in making cutting-edge models of chairs. Andreu soon became a medium sized company. In 1962, first go to the International Fair of Valencia with its own stand.
In the eighties came the industrial designers and graphics, to update the corporate identity and corporate communications. The company became Andreu World, renamed at the beginning of exports. Its current logo is commissioned a graphic designer prestige, Mario Eskenazi, awarded the National Design Award. The commemorative version for the 50 years of Andreu World is the work of Antonio Solaz.
A list of famous designers of the community began to march in the factory Alacuás. Ximo Roca, was one of the first, with Soto and Angel Vicente Martí. It was during the late eighties and early nineties when Lluscá hand, Quod, Pete Sans, Pensi, Nancy Robbins, Bernal and Isern, Josep Mora, Pedro Miralles and Alberto Lievore contributed to compose a catalog of international stature. The model Andrea (1987) National Award Josep Lluscá, brand launch, the announcement of a new sophistication. Was so carefully designed as mathematically conceived. Andreu World
exports 60% of its production and work to play in the first division by design. Litigation cattle to other companies, who lived from copying his models show that the chairs Andreu World have become exemplary in role models. A new corporate philosophy that encourages initiative, versatility, self-criticism and autonomy of workers, shows that to reach the top you need the best base.
Initiatives such as the International Design Competition, organized by the company since 2001, prove that the signature glean new ideas and talent across boundaries, ages or reputations.
Today the company is committed to contemporary design, elegant, intelligent and subtle than has been written in the bass, all the experience and expertise gained from the people who make up the factories, and that special love and dedication to add value each of the pieces that make up the designs of Andreu World. The chair of the Argentine Radical Alberto Lievore has become the new standard of what the company can give of themselves and the new design Lievore Altherr Molina, William Sawaya and Mario Bellini, is the best picture, ever more naked in this workshop cabinet that has become our future. JURY
2007
· PEPE CORTES: Interior. FAD has won awards for interior design of the jury and the opinion and award by the renowned Design Auswahl stool "Jamaica." His work has appeared in various publications and national and international exhibitions.
· Carmen Llopis: Studied art history. Founder and director of the magazine On / Design, dedicated to professionals in architecture, interior design and graphic object.
Creator of the International Exhibition of Equipment Design for Habitat, to promote the design inside and outside our country.
"Juan LLOVET: After 15 years of professional experience Director of Marketing, Brand and Communication in English multinationals, advises companies on branding and visual communication graph. Deputy Director of Innovation magazine, the flagship publication Global MIT (Massachusetts Institute of Technology).
· JOSEP M. MASSANA: Industrial Designer. 114 Mobles cofounder, editor of furniture, furnishings and accessories for domestic equipment, facilities and urban.
is the author of an extensive range of furniture, upholstery, lamps, fittings and accessories that stand out for their national and international recognition, as the lamp Tour, banks Havana, Barcino and Navy, among others.
· LLUÍS MORON: Perito commercial. Signes founder Imatge i Comunicació, a company specializing in the implementation of corporate identity and signage. In 2003 she created the Foundation Signes (private, independent, nonprofit) that aims to promote and develop the design, support design students and new designers.
professor Massimo Pitis: Creative Director for Landor Associates since 2002, is a designer and consultant for agencies and both private and public companies. Visual Communication lectured at the Polytechnic of Milan, as well as Tools and Techniques in Graphic Design at the University of La Sapienza in Rome. Founder Vitamin Study with Aldo Buscalferri, develops corporate identity and exhibition design, calligraphy, photography and illustration. President of BEDA The Bureau of European Design Associations from 2005 to 2007.
· Elisa Sainz: Your experience in the last ten years has developed in the Directorate General of SME Policy, where he has worked in the field of support policies and promotion of SMEs more competitive and innovative. He has extensive experience in the international arena, notably in the European Union and OECD. CEO of DDI - State Company for design development and innovation.
· ISABEL ROIG (secretary of jury): Director General of BCD, Barcelona Design Centre, from June 2000. Professional experience related to the business world in the areas of consumer goods, industrial and services, national and multinational companies. Board member and treasurer of BEDA The Bureau of European Design Associations.
Source: INFURMA
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