The Fourth Congress of Design and Innovation in the Furniture Industry and Wood was developed with the presence of entrepreneurs, designers, students and representatives of industry, and established as a conclusion the "need to enhance the influence of SMEs through design and innovation, "said sources with the Association of Wood in the Region of Murcia (Arema)
The Minister of Economy, Enterprise and Innovation, Inmaculada García, opened the event, which was held in the Auditorium and Congress Center Victor Villegas de Murcia with the aim of spreading the culture of design as a key tool for innovation and competitiveness of the wood industry and furniture. Arema
organized the conference FEDERMUEBLE collaboration with the Regional Government, DFID, Tecninova, Carrillo Advisors, Caja Mediterráneo (CAM) and Valencia Furniture Fair, and was attended by representatives of the design world as well as experts and analysts from academia and the administration raised the possible solutions to the current situation of the sector.
The closure corresponded to the Director General of Industry Ministry of Industry, Tourism and Trade (MITT), Jesus Candle, who highlighted the Ministry's commitment to the sector of furniture and wood through projects such as the Sector Support Plan and the Industrial Centre of Wood.
also participated as rapporteur, the director of the Institute of Economic Studies (IEE), Juan Iranzo, who stressed on the need for infrastructure and logistics to implement the sector's competitiveness against the entry of foreign products, and insisted that the market now offers more competition but also opportunities.
For its part, the decorators in the AC Hotels, Isabela Clark and Health John, highlighted the "inevitable industrial collaboration to carry out the projects 'contract', as there are gaps in the market and products, unresolved, in which the operator has to keep working." THEMATIC
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The theme of the congress focused on two axes, the first, innovation and design, which deepened the current market situation for wood and furniture, as well as the degree of implementation of design business furniture, and its use as part of business strategy.
The conference also focused on innovation in materials and finishes, and brand as a leading factor in the sector, while the second part focused on the distribution channel, examining the 'contract' from the point of view of the decorator and architect, and mo the customer and the company furniture.
As final closure, the design management consultant and former CEO of DDI, Xenia Viladàs, was responsible for presenting the findings, noting that large companies "are the trendsetters in the market, leaving small no ability to influence, "and proposed as solution design, innovation, the Camp Wood, and national and international networks of experts."
For his part, President of Arema, Juan Manuel Ortiz, said that "the dream of business at the moment is ensuring that all furniture sold in Spain and the European Community, occurring in companies complying with regulations occupational hazards, environmental labeling, among others, that we are required, because only then will compete in equality. "
Source: Current Outlook
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