considering the importance of industrial design in the innovation process and business success, has organized information days "Industrial Design as an Element of Innovation" in collaboration with the prestigious Instituto Europeo di Design in Madrid.
The day was primarily aimed at those companies and professionals who are interested in how industrial design has become a key issue for SMEs, due to the high influence of the main features of the products and therefore on the ultimate success of the same. In this direction
industrial design plays a crucial role, giving the company the opportunity to innovate and differentiate, and incorporated into business strategy as a tool to compete, which can improve their profitability and results.
The day was given by Ms. Victoria de Pereda, industrial designer and Director of the School of Design, European Institute of Design in Madrid.
The journey of two hours, has been attended by 22 companies in the province of Ciudad Real, from different sectors: textiles, food, wood, and industrial services.
Source: miciudadreal
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